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c_kpi_ross_lemkin From Impossible to Inevitable – Aaron Ross & Jason LemkinConcept Note
SaaS growth benchmarks. Shows what 'good' looks like at different stages and why predictable pipeline is the lifeblood of scale. Main KPIs: ARR Growth Rate (e.g., 'triple-triple-double-double'), Pipeline Creation Rate, Churn/Net Dollar Retention (NDR), CAC Payback Period.
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