Concept: 2-Minute Pitch

Note

A concise narrative structure for outbound conversations that creates relevance, urgency, and credibility in under two minutes. It frames industry context, pain, insight, outcome, and a call-forward.

Parents (up to 3 levels)

Messaging & Value Proposition (c_messaging)
Positioning & Marketing (c_positioning_marketing)
Core Pillars (c_core_pillars)

Children (has_subtopic)

Related (related_to)

None

Rules (has_rule)

None

Aliases

None

URLs

None

c_2min_pitch

Label

2-Minute Pitch

Pinned

Rank

0062

Created

2025-08-21T13:43:56.156Z

Updated

2026-01-16T03:43:44.746Z

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# 2-Minute Pitch

A concise narrative structure for outbound conversations that creates relevance, urgency, and credibility in under two minutes. It frames industry context, pain, insight, outcome, and a call-forward.

## Call-Forward

“Would it make sense to explore how this maps to your team?” — closes with a light, non-pushy invitation to continue.

## Outcome Focus

“The ones who tackle it differently achieve…” — shifts the conversation to business impact and positive results.

## Insight / Pattern

“What we’ve seen across [similar companies] is…” — builds credibility by showing experience with comparable firms.

## Pain Reveal

“…most try to fix it with Y, but that leaves Z unresolved.” — highlights why existing solutions are incomplete and creates tension.

## Industry Hook

“Across [their industry], X% of firms face…” — opens with data or insight that resonates with the prospect’s market reality.

Concept: 2-Minute Pitch

Note

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Parents (up to 3 levels)

Children (has_subtopic)

Related (related_to)

Rules (has_rule)

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