Concept: The Channel Advantage – Lawrence G. Friedman & Timothy R. Furey

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Classic on how to leverage indirect channels. Still relevant for SaaS → shows how to design win–win value props with partners.

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  1. Partner Frameworks – Books (c_partner_frameworks_books)
  2. Partners & Channels (c_partners_channels)
  3. Core Pillars (c_core_pillars)

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ID
c_book_channel_advantage
Label
The Channel Advantage – Lawrence G. Friedman & Timothy R. Furey
Pinned
No
Rank
0064
Created
2025-08-29T13:35:21.962Z
Updated
2026-01-16T03:43:44.753Z
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