Concept: Channels

Note

Defines where and how brand messages are distributed. Connects audience preferences with tailored messaging per platform. Encompasses owned, paid, and earned media, as well as measurement of their effectiveness.

Parents (up to 3 levels)

Brand Core (c_brand_core)

Children (has_subtopic)

Related (related_to)

None

Rules (has_rule)

None

Aliases

Communication Channels
Media Channels
Brand Distribution

URLs

https://en.wikipedia.org/wiki/Marketing_channel

c_channels

Label

Channels

Pinned

Yes

Rank

9000

Created

2025-10-29T11:46:38.569Z

Updated

2025-12-01T21:44:05.716Z

Embedding

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# Channels

Defines where and how brand messages are distributed. Connects audience preferences with tailored messaging per platform. Encompasses owned, paid, and earned media, as well as measurement of their effectiveness.

## Owned Channels

Channels fully controlled by the brand, such as the website, email newsletters, and blogs. Provide consistent messaging and long-term audience relationship building.

## Paid Channels

Channels where visibility is purchased, including digital ads, sponsorships, influencer collaborations, and paid social media. Used to amplify reach and accelerate awareness.

## Earned Channels

Exposure gained organically through PR, social sharing, reviews, and word-of-mouth. Signals trust and credibility since the message is shared by others rather than bought or owned.

## Metrics for Success

Defines how channel performance is measured — engagement, reach, conversion rates, or brand sentiment. Metrics ensure that brand communication aligns with business goals and audience behavior.