Concept: Core Messages
Note
The 3–5 central themes that capture what the brand stands for and repeatedly communicates across all channels. Each core message typically connects a business benefit (rational) with an emotional value (human).
Tags
brandingmessagingstrategy
Parents (up to 3 levels)
- Messaging & Pillars
(c_messaging_pillars) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- Key Messages
- Messaging Pillars
ID
c_core_messages
Label
Core Messages
Pinned
No
Rank
7100
Created
2025-10-29T11:17:07.184Z
Updated
2025-12-01T21:44:05.719Z
Embedding
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