Concept: Jobs to Be Done
Note
Framework for understanding what the customer is trying to accomplish, functionally and emotionally. Helps reveal unmet needs and message hooks.
Tags
strategyinnovationbranding
Parents (up to 3 levels)
- Audience & ICP
(c_audience_icp) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- JTBD
- Customer Jobs
ID
c_jobs_to_be_done
Label
Jobs to Be Done
Pinned
No
Rank
6400
Created
2025-10-29T10:13:02.278Z
Updated
2025-12-01T21:44:05.727Z
Embedding
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