Concept: Marketing

Note

End-to-end marketing function: strategy, channels, and GTM execution aligning brand, demand, and product.

Parents (up to 3 levels)

CSO (Sales & Marketing) (c_cso)
Core Functions (c_core_functions)
HP Ventures Ontology (c_hp_ventures)

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Marketing & Demand

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c_marketing

Label

Marketing

Pinned

Rank

0063.0100

Created

2025-11-02T08:10:29.458Z

Updated

2025-12-01T21:44:05.728Z

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# Marketing

End-to-end marketing function: strategy, channels, and GTM execution aligning brand, demand, and product.

## Content Marketing

Creates and distributes valuable, relevant content (blogs, videos, guides, whitepapers) to attract and engage audiences; drives organic reach and thought leadership.

## Social Media Marketing

Manages brand presence on platforms (LinkedIn, Instagram, TikTok) to build relationships, amplify reach, and support engagement and paid campaigns.

## Performance Marketing

Runs measurable, ROI-driven paid campaigns (Google Ads, Meta, LinkedIn, programmatic) focused on lead generation and sales conversion linked to analytics.

## Email & Newsletter Marketing

Uses email campaigns to nurture leads, retain customers, and communicate offers; emphasizes automation, segmentation, personalization and long-term relationships.

## Product & Customer Marketing

Bridges product, sales, and customer success — defines positioning, messaging, GTM strategies, sales enablement, and drives customer advocacy.

Concept: Marketing

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