Concept: Motivations & Goals
Note
Defines what drives the customer — their emotional, social, or functional objectives. Bridges the gap between rational value and emotional resonance.
Tags
brandingpsychologyinsight
Parents (up to 3 levels)
- Audience & ICP
(c_audience_icp) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- Customer Aspirations
- Desired Outcomes
ID
c_motivations_goals
Label
Motivations & Goals
Pinned
No
Rank
6600
Created
2025-10-29T10:13:02.507Z
Updated
2025-12-01T21:44:05.729Z
Embedding
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