Concept: Tone & Voice
Note
Defines how the brand sounds and feels when it speaks—its personality in language. 'Voice' is consistent (the brand’s character), while 'Tone' adapts to context (e.g., friendly in social media, calm in crisis).
Tags
brandingcommunicationcopywriting
Parents (up to 3 levels)
- Messaging & Pillars
(c_messaging_pillars) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- Brand Voice
- Brand Tone of Voice
ID
c_tone_voice
Label
Tone & Voice
Pinned
No
Rank
7200
Created
2025-10-29T11:17:07.361Z
Updated
2025-12-01T21:44:09.995Z
Embedding
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