Concept: Category Ownership
Note
Defines the category or subcategory your brand aims to own or redefine. Strong brands create or dominate categories (e.g., 'the only AI-driven CRM' or 'the fastest-growing health app').
Tags
brandingstrategymarketing
Parents (up to 3 levels)
- Positioning
(c_positioning) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- Market Category Definition
- Category Leadership
ID
c_category_ownership
Label
Category Ownership
Pinned
No
Rank
6800
Created
2025-10-29T11:37:19.835Z
Updated
2025-12-01T21:44:05.715Z
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