Concept: Positioning

Note

Defines how the brand stands out in the market and occupies a distinct place in the customer’s mind. Bridges Audience (outside-in view) and Messaging Pillars (unique angles and narrative).

Parents (up to 3 levels)

Brand Core (c_brand_core)

Children (has_subtopic)

Related (related_to)

None

Rules (has_rule)

None

Aliases

Brand Positioning
Market Positioning

URLs

https://en.wikipedia.org/wiki/Positioning_(marketing)

c_positioning

Label

Positioning

Pinned

Yes

Rank

6500

Created

2025-10-29T11:37:19.186Z

Updated

2025-12-01T21:44:09.990Z

Embedding

dims=1536, model=text-embedding-3-small, len=1536

Open JSON · Map · Extend with LLM · Create Relations · New Task Update · MindMap Export · Markdown Download · Admin · Create Task Update · Search This Branch

Move Under New Parent

Move this concept under a different parent by entering an ID or choosing a sibling with the desired parent.

Markdown Export

Copy the concept and its children as Markdown to share or document elsewhere.

# Positioning

Defines how the brand stands out in the market and occupies a distinct place in the customer’s mind. Bridges Audience (outside-in view) and Messaging Pillars (unique angles and narrative).

## Unique Value Proposition

Summarizes what makes your brand or product uniquely valuable to customers. It connects audience needs with differentiating benefits — often expressed as 'We are the only X that helps Y achieve Z.'

## Competitive Analysis

Identifies how competitors position themselves and where unmet needs or white spaces exist. Informs brand differentiation and helps define what gaps your brand fills in the market.

## Category Ownership

Defines the category or subcategory your brand aims to own or redefine. Strong brands create or dominate categories (e.g., 'the only AI-driven CRM' or 'the fastest-growing health app').