Concept: Unique Value Proposition
Note
Summarizes what makes your brand or product uniquely valuable to customers. It connects audience needs with differentiating benefits — often expressed as 'We are the only X that helps Y achieve Z.'
Tags
brandingstrategymessaging
Parents (up to 3 levels)
- Positioning
(c_positioning) - Brand Core
(c_brand_core)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
- UVP
- Value Proposition
- Onlyness Statement
ID
c_unique_value_proposition
Label
Unique Value Proposition
Pinned
No
Rank
6600
Created
2025-10-29T11:37:19.533Z
Updated
2025-12-01T21:44:09.995Z
Embedding
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