Concept: Sinek’s Golden Circle (Start With Why) – Emotional Resonance
Note
Why → How → What. CEOs often default to 'What.' Starting with Why elevates the pitch from product to purpose, which resonates more deeply.
Tags
None
Parents (up to 3 levels)
- Frameworks to Guide a CEO to the Right Message
(c_path_right_message) - Messaging & Value Proposition
(c_messaging) - Positioning & Marketing
(c_positioning_marketing)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
None
URLs
None
ID
c_ceo_sinek
Label
Sinek’s Golden Circle (Start With Why) – Emotional Resonance
Pinned
No
Rank
0070
Created
2025-08-21T13:55:16.297Z
Updated
2026-01-16T03:43:44.756Z
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