Concept: Frameworks to Guide a CEO to the Right Message

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A collection of frameworks that help CEOs refine messaging by aligning with customer pain, industry insights, differentiation, emotional resonance, and strategic context.

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Messaging & Value Proposition (c_messaging)
Positioning & Marketing (c_positioning_marketing)
Core Pillars (c_core_pillars)

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Frameworks to Guide a CEO to the Right Message

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2025-08-21T13:55:15.463Z

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2026-01-16T03:43:46.325Z

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# Frameworks to Guide a CEO to the Right Message

A collection of frameworks that help CEOs refine messaging by aligning with customer pain, industry insights, differentiation, emotional resonance, and strategic context.

## Porter’s Five Forces – Strategic Context

Frames the bigger industry story around: Threat of new entrants, Bargaining power of suppliers, Bargaining power of buyers, Threat of substitutes, Competitive rivalry. Anchors messaging in industry dynamics ('Why now?') before zooming into solution. Example: 'Supplier consolidation is driving costs up across your industry — unless you change how you…'

## Sinek’s Golden Circle (Start With Why) – Emotional Resonance

Why → How → What. CEOs often default to 'What.' Starting with Why elevates the pitch from product to purpose, which resonates more deeply.

## Made to Stick (Heath Brothers) – Stickiness Test

SUCCESs: Simple, Unexpected, Concrete, Credible, Emotional, Story. A filter to refine the message so it doesn’t vanish after the meeting.

## April Dunford’s Positioning (Obviously Awesome) – Clarity & Differentiation

Define: Who is your ideal customer? What category are you in? Why are you different? Keeps the message understandable, memorable, and distinct.

## The Challenger Lens – Insight First

Ask: 'What do most companies get wrong?' Builds a provocative hook: industry pain → why status quo fails → new way of seeing.

## Value Proposition Canvas (Osterwalder) – Customer-Pain Discipline

Forces alignment between customer jobs, pains, and gains vs. product features. Cuts away 'nice-to-have' features and keeps only 'pain relievers' and 'gain creators.'

Concept: Frameworks to Guide a CEO to the Right Message

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