Concept: Made to Stick (Heath Brothers) – Stickiness Test
Note
SUCCESs: Simple, Unexpected, Concrete, Credible, Emotional, Story. A filter to refine the message so it doesn’t vanish after the meeting.
Tags
None
Parents (up to 3 levels)
- Frameworks to Guide a CEO to the Right Message
(c_path_right_message) - Messaging & Value Proposition
(c_messaging) - Positioning & Marketing
(c_positioning_marketing)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
None
URLs
None
ID
c_ceo_stickiness
Label
Made to Stick (Heath Brothers) – Stickiness Test
Pinned
No
Rank
0071
Created
2025-08-21T13:55:16.196Z
Updated
2026-01-16T03:43:44.756Z
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