Concept: Geoffrey Moore’s Value Proposition Framework
Note
Classic 'Crossing the Chasm' format: For [target customer] who [statement of need], our product is [category] that [benefit]. Unlike [competitor], we [differentiation]. Keeps messaging disciplined, customer-centric, and comparative.
Tags
None
Parents (up to 3 levels)
- Messaging Frameworks
(c_messaging_frameworks) - Messaging & Value Proposition
(c_messaging) - Positioning & Marketing
(c_positioning_marketing)
Children (has_subtopic)
None
Related (related_to)
None
Rules (has_rule)
None
Aliases
None
URLs
None
ID
c_framework_geoffrey_moore
Label
Geoffrey Moore’s Value Proposition Framework
Pinned
No
Rank
0069
Created
2025-08-21T13:47:32.490Z
Updated
2026-01-16T03:43:44.780Z
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