Concept: Messaging Frameworks

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Proven structures to shape value propositions and go-to-market messaging. Each framework emphasizes clarity, customer-centricity, and differentiation, tailored to different contexts and audiences.

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Messaging & Value Proposition (c_messaging)
Positioning & Marketing (c_positioning_marketing)
Core Pillars (c_core_pillars)

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c_messaging_frameworks

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Messaging Frameworks

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2025-08-21T13:47:32.100Z

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2026-01-16T03:43:44.804Z

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# Messaging Frameworks

Proven structures to shape value propositions and go-to-market messaging. Each framework emphasizes clarity, customer-centricity, and differentiation, tailored to different contexts and audiences.

## Donald Miller’s StoryBrand Framework

Messaging structure: Character → Problem → Guide → Plan → Call to Action → Success/Failure. Frames the customer as hero, you as guide. Ensures clarity and emotional pull.

## The Challenger Messaging Framework

Teach–Tailor–Take Control. Teach with a Commercial Insight, Tailor to the role/industry, Take Control to lead toward your differentiator. Especially relevant in complex B2B sales.

## Simon Sinek’s Start With Why (Golden Circle)

Why (purpose) → How (process) → What (product). Powerful for messaging that resonates emotionally and positions you as more than a vendor.

## Steve Blank’s Value Proposition Canvas

Splits into Customer Profile (jobs, pains, gains) and Value Map (products, pain relievers, gain creators). Good for linking product features directly to customer pain points.

## Geoffrey Moore’s Value Proposition Framework

Classic 'Crossing the Chasm' format: For [target customer] who [statement of need], our product is [category] that [benefit]. Unlike [competitor], we [differentiation]. Keeps messaging disciplined, customer-centric, and comparative.

Concept: Messaging Frameworks

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