Concept: From Impossible to Inevitable – Aaron Ross & Jason Lemkin

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SaaS growth benchmarks. Shows what 'good' looks like at different stages and why predictable pipeline is the lifeblood of scale. Main KPIs: ARR Growth Rate (e.g., 'triple-triple-double-double'), Pipeline Creation Rate, Churn/Net Dollar Retention (NDR), CAC Payback Period.

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  1. KPI Framework for Sales (c_sales_kpi_frameworks)
  2. Sales KPIs (c_sales_kpis)
  3. Topics And Levers (c_topics)

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ID
c_kpi_ross_lemkin
Label
From Impossible to Inevitable – Aaron Ross & Jason Lemkin
Pinned
No
Rank
0067
Created
2025-08-29T13:47:57.936Z
Updated
2026-01-16T03:43:44.802Z
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