Concept: PMF Alignment Toolkit

Note

A practical toolkit to tighten product–market fit and accelerate new logo growth. Focuses on ICP clarity, sales process, customer evidence, and structured product alignment.

Parents (up to 3 levels)

Product-Market Fit (PMF) (c_product_market_fit)
Positioning & Marketing (c_positioning_marketing)
Core Pillars (c_core_pillars)

Children (has_subtopic)

SE Tagging & Counting0048
SE Product Signal Framework (3-to-Pattern)0049
Customer Evidence Board0050
Audit Your Win/Loss Patterns0051
Product Council0053
Nail Down the ICP0054
Sales Process0065

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c_pmf_alignment

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PMF Alignment Toolkit

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Rank

0055

Created

2025-08-21T13:02:57.771Z

Updated

2026-01-16T03:43:46.326Z

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# PMF Alignment Toolkit

A practical toolkit to tighten product–market fit and accelerate new logo growth. Focuses on ICP clarity, sales process, customer evidence, and structured product alignment.

## SE Tagging & Counting

SEs tag feature requests (Integration, Workflow, Security). Ops/PMM counts monthly and communicates outcomes to SEs for transparency on accepted, deferred, or rejected requests.

## SE Product Signal Framework (3-to-Pattern)

SEs log feature requests with context, impact, and workarounds. If 3+ live opportunities request the same feature, it’s escalated to the Product Council.

## Customer Evidence Board

Collect input from sales, SEs, and CS, categorize requests into Deal Blockers, Churn Stoppers, and Delighters. Prioritize only Blockers + Churn Stoppers for roadmap impact.

## Audit Your Win/Loss Patterns

Run structured interviews outside of sales with both won and lost prospects. Learn what drove wins and what caused losses to sharpen messaging and product gaps.

## Product Council

A bi-weekly forum with CEO, Sales, Product, and Marketing leads. Reviews ICP alignment, lost-deal reasons, churn risks, and evidence board—approving only 1–2 bets per cycle.

## Nail Down the ICP

Analyze your best 20–30 customers and define industry, size, persona, pain triggers, and budget thresholds. Create a one-pager ICP so SDRs and marketing stay laser-focused.

## Sales Process

Structured stages of the sales cycle to drive predictability and alignment. Each stage defines activities, exit criteria, MEDDIC mapping, CRM/data requirements, number of contacts, and output documents.

Concept: PMF Alignment Toolkit

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