Concept: Product-Market Fit (PMF)

Note

PMF means your product reliably solves a valuable problem for a defined market and customers keep coming back. It’s evidenced by strong retention, word of mouth, and efficient growth—not just revenue spikes.

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Positioning & Marketing (c_positioning_marketing)
Core Pillars (c_core_pillars)
Sales Strategy (c_sales_strategy)

Children (has_subtopic)

Bowling Alley (Inside the Tornado)0050
Path to PMF0052
Evaluate Product-Market Fit0053
Frameworks to Validate PMF0053
PMF Alignment Toolkit0055

Related (related_to)

Finding Product–Market Fit 2.0 (c_pmf2)

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c_product_market_fit

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Product-Market Fit (PMF)

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0055

Created

2025-08-20T17:25:41.126Z

Updated

2026-01-16T03:43:46.327Z

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# Product-Market Fit (PMF)

PMF means your product reliably solves a valuable problem for a defined market and customers keep coming back. It’s evidenced by strong retention, word of mouth, and efficient growth—not just revenue spikes.

## Bowling Alley (Inside the Tornado)

Use Geoffrey Moore’s approach: win a focused niche (‘bowling pin’), build case studies, then expand adjacently. This creates momentum to cross the chasm and scale with credibility.

## Path to PMF

Progress from Problem–Solution Fit → MVP → Iteration → PMF using tight build–measure–learn loops. Choose the right early adopters and avoid scaling before strong retention and usage signal.

## Evaluate Product-Market Fit

Measure PMF with surveys (e.g., Sean Ellis 40% ‘very disappointed’), NPS, churn, and engagement. Look for organic growth, inbound demand, referrals, and creative use cases—and beware false positives like revenue without retention.

## Frameworks to Validate PMF

A set of methods and tools to measure whether a product has achieved Product–Market Fit. Each framework provides a different lens on retention, satisfaction, and growth.

## PMF Alignment Toolkit

A practical toolkit to tighten product–market fit and accelerate new logo growth. Focuses on ICP clarity, sales process, customer evidence, and structured product alignment.

Concept: Product-Market Fit (PMF)

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